239-214-7535 info@primalucelife.com

TEAM

SALES

Eric Mann

Sales Manager

Eric Mann

Sales Manager

Eric Mann is a highly experienced real estate expert who concentrates primarily on new construction projects. His proven track record goes back thirty-three years. Eric is renowned internationally for leading sales in new developments and ensuring the total satisfaction of all buyers (especially real estate investors) throughout their entire real estate endeavor. One of his most notable accomplishments is heading real estate sales in the Bahamas, at the world-famous Atlantis Resort on Paradise Island, for their private residential development, “The Reef Private Residences”.

Eric’s unmatched skills and qualifications is precisely why he serves as BEX Realty’s leading Director of New Construction Sales. His present focus at BEX Realty is spearheading sales and leading the sales team for the modern new condo project in Ft. Myers, Prima Luce. Prima Luce will soon be an exciting new addition to SW Florida luxury waterfront living and the Ft. Myers skyline. With other exciting revitalization projects happening in the community, he is ecstatic to play a part of putting Ft. Myers on the map as one of Florida’s newest premier destinations.

Jeff Tyson

Sales Executive

Jeff Tyson

Sales Executive

Jeff Tyson, a United States Army veteran, became a resident of Florida in 1987 after moving all the way from Minnesota. In the early 1990’s, Jeff procured both his real estate license and his mortgage broker license – both of which have enabled him to thoroughly understand key market trends alongside the requirements of his customers. Combined with his genuine passion for helping others, this gives Jeff the ability to provide outstanding service to everyone he works with.

Jeff is considered an industry expert in the Southwest Florida real estate market. He is especially focused on the area in which he lives and loves, Fort Myers – which is soon to be one of Florida’s future waterfront hotspots with all new developments in the works, such as the build-up of Riverwalk and the new construction of the premier luxury high-rise condominium, Prima Luce, where he is a member of the sales team.

Jeff is well versed on municipal plans and keeps current with other important matters affecting his community and the surrounding area. He’s thrilled about what’s happening in his neck of the Southwest Florida woods, and looks forward to sharing the excitement with future buyers and sellers!

LEADERSHIP

Robert MacFarlane

CEO

Robert MacFarlane

CEO

Robert MacFarlane has long believed in the transformation of the downtown Fort Myers River District and has focused his own time, talent and treasure to achieve this vision. He, along with his team of professionals, has been successfully involved in residential and commercial real estate since the early 1970s, particularly in Southwest Florida. In addition to being an established developer in Lee County, Mr. MacFarlane has been recognized for his contributions in revitalizing downtown Fort Myers and working collaboratively with city officials since 2001. Overall, he and his team have played an integral role in the development of more than $2 billion in real estate transactions, development, construction and renovation endeavors. His previous projects in Fort Myers include downtown high-rises Beau Rivage, Riviera, and St. Tropez. His first retirement living community, Campo Felice, is in its second phase of development downtown.

Rebekah MacFarlane Barney

PRESIDENT

Rebekah MacFarlane Barney

PRESIDENT

Real Estate Development Focused on Public/Private Partnerships Economic Development & Urban Revitalization Business Development & Community Outreach Marketing, Public Relations Property Acquisitions: Financial Analysis, Forecasting & Due Diligence Policy Affecting Real Estate Development and Historic Tax Credits Rebekah MacFarlane Barney has been in real estate development since 2001. Throughout her career in real estate, Rebekah has overseen $480 million worth of development, redevelopment, tenant improvement and acquisition. Rebekah currently serves as the Chief Operating Officer of The MacFarlane Group and is responsible for the day-to-day operations, leadership and general management of the company. Prior to joining The MacFarlane Group, Mrs. Barney was the Vice President of Real Estate Development for the non-profit South Bronx Overall Economic Development Corporation (SOBRO), where she oversaw project managers in the development of 20 large real estate projects. Prior to her work at SOBRO, Mrs. Barney served as the Senior Director of Business Development for Colt Gateway in Hartford, Connecticut, where she secured funding for the $190 million project. She worked with city, state and federal agencies in obtaining the necessary loans, grants, tax credits, and appropriations. federal agencies in obtaining the necessary loans, grants, tax credits, and appropriations.. PAST BOARDS AND PUBLIC SERVICE Chairwoman of the Governor’s Business Advisory Council Connecticut Trust for Historic Preservation, Board Member Congressman Larson’s Leadership Circle Hartford Stage, Board Member Comprehensive Economic Development Strategy Committee (CEDS) Coltsville National Landmark Advisory Board Trust House, Volunteer Teacher, Board Member

Jeff Barney

Vice President

Jeff Barney

Vice President

Downtown Fort Myers Luxury Condos for Sale Prima Luce

Dawn Geyser Chalanick

Director of Operations

Downtown Fort Myers Luxury Condos for Sale Prima Luce
Dawn Geyser Chalanick

Director of Operations

Prima Luce is spearheaded by the commitment of its Director of Operations, Dawn Geyser Chalanick. After 15 years as a successful Project Manager in Planning, Development, Training, Consulting & Information Technology, she was hired in early 2000’s as the project manager for High Point Place, a 32 story highrise, multi-tower condominium development in downtown Ft Myers. Dawn then moved to the B.S.R Group as their Managing Director where she was responsible for the purchase and demolition of an existing hotel and the creation, planning, design development for a 420 condominium 3 tower high rise mixed use project including a commercial component and a 49 boat slip marina. May of 2016, Dawn joined The Prima Luce team. As DO, Dawn is responsible for all aspects of the projects development, from planning, design, budgeting, construction, marketing and sales. She is the driving force of Prima Luce, ensuring the project runs smoothly and timely.

Richard Miner Prima Luce Downtown Fort Myers Luxury Condos for Sale

Richard Miner

Director of Design

Richard Miner Prima Luce Downtown Fort Myers Luxury Condos for Sale
Richard Miner

Director of Design

Richard D. Miner has obtained more than 30 years of professional experience in architecture and building construction. He is a leading adviser, skilled in architectural design and production methodologies of high-rise residential buildings and commercial structures. Recognized by his peers as a top manager, his vast portfolio consists of projects, in total, valued at over $500,000,000.   As an expert in determining the means and methods of building construction as it relates to costs, he is extremely knowledgeable of the regulations that govern land development and the constructability of a project. While spending decades producing documents for the construction of many large commercial structures, Richard became specialized in Building Information Modeling (BIM) procedures in order to enhance quality control between all disciplines of the architecture and engineering production.

Dolores Warren

Controller

Dolores Warren

Controller

Bio coming soon!

Jane Brickley

Director of Communications & Marketing

Jane Brickley

Director of Communications & Marketing

Jane Brickley, Director of Communications & Marketing

Nan Grover

Office Administrator

Nan Grover

Office Administrator

bio coming soon

Chari Bolejack

Accountant & HR Specialist

Chari Bolejack

Accountant & HR Specialist

bio coming soon