239-214-7535 info@primalucelife.com

Rebekah MacFarlane Barney will be featured celebrity painter at annual upcoming SWFL Ronald MacDonald House Charities ‘Eat Clay Love’ fundraiser

Once Again, Prima Luce’s Rebekah MacFarlane Barney is a participating artist in this year’s EAT. CLAY. LOVE…Once Again!, a special celebratory dinner, auction and fundraiser to benefit Ronald McDonald House Charities of Southwest Florida, now in their 22nd year of supporting Southwest Florida children and families.

On Thursday, March 28, 2019, join the Ronald McDonald House Charities of Southwest Florida for a celebration under the stars and a delicious dinner prepared by Chef Brian Roland of CRAVE Culinaire.

Prima Luce’s Rebekah MacFarlane Barney southwest florida fort myers Ronald McDonald House Charities of Southwest Florida. Stefanie Ink-Edwards, Jenna Persons and Rachel Pierce (NBC2)

Prima Luce’s Rebekah MacFarlane Barney (far right) is once again participating in the fundraiser “Eat, Clay, Love” to benefit Ronald McDonald House Charities of Southwest Florida. Pictured with Rebekah are (L to R) Stefanie Ink-Edwards (Community Cooperative), Jenna Persons (Strayhorn & Persons), and Rachel Pierce (NBC2).

During Eat, Clay, Love’s main event, Rebekah’s uniquely painted platter will be up for auction along with work by two of her best pals, Attorney Jenna Persons and NBC2’s Rachel Pierce, and other local celebrities, to be auctioned off to benefit Ronald McDonald House Charities. (Last year’s Eat, Clay, Love event raised more than $26,000 in 26 minutes!)

Reserve your seats! Call Amy at 239-437-0202 or PURCHASE TICKETS NOW!

Eat Clay Love once again to benefit Ronald MacDonald House Charities of Southwest Florida, fundraiser auction featuring painted pottery by Rebekah MacFarlane Barney of Prima Luce, Rachel Pierce of NBC2

Prima Luce kicks off 2019 SWFL season with Broker BBQ

On Wednesday, January 16, 2019, Prima Luce on the Waterfront held an exclusive event for Southwest Florida brokers and real estate agents – our first ever Broker BBQ!

Pop’z BBQ served up pulled pork sandwiches, BBQ shrimp, mac & cheese, baked beans, and potato salad, and in the sales center, the BEX Realty team gave live demonstrations of Prima Luce’s interactive app that allows users to explore different floor plans, see actual waterfront views, and experiment with different finishes and flooring.

Check out the photos from Prima Luce’s first Broker BBQ below!

Prima Luce welcomes BEX Realty as new sales team

Prima Luce welcomes BEX Realty as new sales team

MacFarlane Barney Development is pleased to announce BEX Realty, LLC as the new exclusive brokerage team supporting its newest project, Prima Luce on the Waterfront, located in the historic River District of Downtown Fort Myers, Florida.

“We are proud to partner with Robert MacFarlane and his team on their most recent development, Prima Luce on the Waterfront,” said Michael Karp, CEO of BEX Realty. “Mr. MacFarlane’s rich history of delivering on his commitments to the downtown Fort Myers community made it an easy decision when considering our partnership with MacFarlane Barney Development.”

Leading the Prima Luce Sales team will be Eric Mann, Director of Sales.

“Eric Mann’s 33-year career heading up new construction developments throughout Florida and across multiple countries will add the right leadership and experience to this already impressive project,” Karp continued. “Eric has put together an impressive team of industry veterans to assist potential buyers and educate them on the impressive list of options and amenities at Prima Luce on the Waterfront.”

As MacFarlane Barney Development’s newest construction project along the Caloosahatchee River, the 220-unit twin tower waterfront condominium complex of Prima Luce will be MacFarlane Barney Development CEO Robert MacFarlane’s 5th and 6th towers to rise along the Downtown Fort Myers skyline, following the high-rise communities of Beau Rivage, St. Tropez and Rivera, which were completed between 2004-2006, and, most recently, the redevelopment of a vacant waterfront high-rise hotel into the independent senior living community Campo Felice.

BEX Realty is a Florida based, full-service residential real estate brokerage firm with seven offices across the state of Florida, founded by Zev Freidus in 2005. Specializing in luxury residential properties and waterfront condominiums throughout the state, BEX Realty has distinguished itself by integrating state of the art technology services with the industry’s best agents to provide a higher level of service.

The Prima Luce Sales Center – located at 2631 First Street in Fort Myers, Fla., 33916 – is open Monday through Saturday from 10am to 5pm, and on Sundays from 1-5pm. To learn more about luxury waterfront living in the Historic River District of Downtown Fort Myers, call the Prima Luce Sales Center at 239-214-7535.

View Prima Luce’s custom options tour videos

View Prima Luce’s custom options tour videos

CUSTOMIZE YOUR NEW HOME AT PRIMA LUCE

Watch the videos below to being exploring customization options hand-selected by award-winning interior designer Dwayne Bergmann.

 

Ready to start customizing?

Contact us to schedule an appointment at the Prima Luce Sales Center or to arrange a screen-sharing session via GoToMeeting.

LUCCA

studio | 1 bathroom | 837 sq. ft.

SAN LUCIDO

1 bedroom | 1 bathroom | 1,058 sq. ft.

RAVELLO

2 bedrooms | 1 bathroom | 1,370 sq. ft.

PALERMO

2 bedrooms | 2 bathrooms | 1,393 sq. ft.

VERONA

2 bedrooms | 2 bathrooms | 1,484 sq. ft.

SIENA

3 bedrooms | 2 bathrooms | 1,772 sq. ft.

SALERNO

3 bedrooms | 2.5 bathrooms | 2,207 sq. ft.

Benton & Sons completes seawall construction at Prima Luce

Benton & Sons completes seawall construction at Prima Luce

Benton & Sons Construction Company has officially completed the new seawall at Prima Luce on the Waterfront.

“The completion of the new seawall is very exciting,” said Robert MacFarlane, CEO of MacFarlane Barney Development and Prima Luce, LLC. “It’s exciting, not only within the scope of this particular project, Prima Luce, but for all of Downtown Fort Myers, because it’s a small indication of where this unique community is heading in the future. We’re helping the community that we love, continue to develop for the better – new residences, new businesses, more people, more growth. It’s wonderful.”

 

 

Benton & Sons Construction Company – a fourth-generation, Southwest Florida-based family company with over nine decades in the marine and civil construction industry – worked with Hans Wilson & Associates – a Florida-based marine engineering and environmental consulting firm with more than 50 decades of experience – to complete the new seawall. To learn more, visit Benton & Sons Construction Company, Inc. at BentonIndustries.com, and visit Hans Wilson & Associates at HansWilson.com.

The Prima Luce Sales Center is located at 2631 First Street in Fort Myers, and is open Monday through Saturday from 10 a.m. to 5 p.m., and on Sundays from 1 p.m. to 5 p.m. To learn more about waterfront high-rise living in the Historic River District of Downtown Fort Myers, call the Prima Luce Sales Center at (239) 214-7542.

 

View the gallery below to see the seawall progress from start to finish!

 

MacFarlane Barney Development co-hosts fundraiser for Women’s Sports Foundation

MacFarlane Barney Development co-hosts fundraiser for Women’s Sports Foundation

On October 17, 2018, Rebekah MacFarlane Barney, Chief Operating Officer of MacFarlane Barney Development and Prima Luce, LLC, co-hosted a fundraiser that helped raise $2.1 million for the Women’s Sports Foundation.

This official VIP viewing party – hosted in the Fort Myers home of home of Dr. Deborah MacFarlane-Antoine, CEO of the Women’s Sports Foundation and the mother of MacFarlane Barney – live-streamed the 39th annual Salute to Women in Sports Awards gala in New York City. NBC2 News Today co-anchor Rachel Pierce acted as emcee for the well-attended event, and Diana Willis, a PACE Center for Girls board member and advocate for young women, was the keynote speaker. Event co-hosts also included Jenna Persons of Strayhorn & Persons, Jeff Barney of Prima Luce, LLC, Christopher Spiro of Spiro & Associates, and Dwayne Bergmann of Dwayne Bergmann Interiors.

The evening featured a live auction hosted by Dwayne Bergmann and Luis Insignares of Luis E. Insignares Attorneys at Law, and included online and text-to-pledge donation opportunities, all of which helped to raise $2.1 million for the Women’s Sports Foundation.

“I’m a life-long athlete, and I was raised by a woman who always inspired and nurtured my love of sports,” said MacFarlane Barney. “I am always so proud to support this wonderful organization and all of the wonderful opportunities it provides for women and girls.”

 

READ A FULL RE-CAP OF THE NYC EVENT

 

The awards gala in New York City was hosted by renowned athletes Mary Carillo, Julie Foudy and Jessica Mendoza, who all paid tribute to Billie Jean King, the founder of the Women’s Sports Foundation, and the evening’s honorees were Oksana Masters (Sportswoman of the Year in an Individual Sport), Maddie Rooney (Sportswoman of the Year in a Team Sport), Caster Semenya (Wilma Rudolph Courage Award) and Gail K. Boudreaux (Billie Jean King Leadership Award).

Established in 1974 by top professional tennis player Billie Jean King, the Women’s Sports Foundation helps to create leaders by ensuring girls access to sports. Part of the nonprofit’s mission is shaping public attitudes about women’s sports and athletes, building capacities for organizations that help girls get active, advocating equitable opportunities for women and girls through Title IX, and supporting healthy lifestyles.

Learn more about the Women’s Sports Foundation at WomensSportsFoundation.org.

 

Watch the video below from NBC2’s Rachel Pierce

Watch the recap video below

 

 

EVENT GALLERY

Prima Luce Featured Floor Plan | SAN LUCIDO | 1 Bedroom, 1 Bathroom

Prima Luce Featured Floor Plan | SAN LUCIDO | 1 Bedroom, 1 Bathroom

SAN LUCIDO
1 Bedroom, 1 Bathroom

Named for the small, southern Italian seaside village of San Lucido, the 1-bedroom, 1-bathroom SAN LUCIDO features 1,058 square feet of living area, balcony, and storage space – from the open, airy great room and gourmet kitchen with stainless steel appliances, to the spacious balcony and bedroom, all with spectacular waterfront views, as well as a versatile laundry closet and deluxe bathroom. 

The SAN LUCIDO floor plan is available on floors 2, 3 and 4 of the West Tower, and floors 2-21 in the East Tower. Explore the floor plan and photos below, and tour the SAN LUCIDO by clicking the video.

Ready to reserve? Please contact the Prima Luce Sales Team for availability, pricing and incentives.

Floor-to-ceiling windows allow this open, airy great room to fill with light.

Bright, beautiful deluxe bathroom with walk-in shower and and a multipurpose laundry closet.

Stainless steel appliance and granite countertops in a gourmet kitchen.

A bedroom with breathtaking waterfront views and balcony access.

CALL THE SALES CENTER AT 239-214-7535 or SEND A MESSAGE
to reserve and begin customizing your new home.

Prima Luce on the Waterfront is located at 2631 First Street in the historic River District of Downtown Fort Myers, Florida. 

Start customizing your new waterfront condo

Start customizing your new home in Downtown Fort Myers at Prima Luce on the Waterfront!

Prima Luce’s unique customization app allows you to explore seven floor plans and preview pre-set color palettes selected by Dwayne Bergmann of Dwayne Bergmann Interiors, including stylish cabinetry and countertop combinations for your kitchen and bathroom, as well as flooring throughout your residence.

If you’re unable to make it into the Sales Center to use the app in person, we can schedule a computer screen-sharing session via GoToMeeting no matter where you are (as long as you have access to a screen and an internet connection).

Preview some of Dwayne Bergmann’s selections below, and call the sales center at 239-308-4719 to set up an appointment to customize your new waterfront condo.

 

KITCHEN CABINETS & COUNTERTOPS (3 of 5 selections pictured)

 

FLOORING (3 of 4 selections pictured with carpet option)

 

BATHROOM CABINETS, COUNTERTOPS & FLOORING (3 of 3 selections pictured)

But the Prima Luce customization app is just the beginning. The Prima Luce Selection Center will open at Dwayne Bergmann Interiors this month, giving homebuyers the opportunity to fully customize and upgrade every room in their house, from hand-selected countertop and cabinetry combinations to full interior design and home styling services.

“We’re giving Prima Luce buyers the opportunity to fully personalize and upgrade their new homes from floor to ceiling,” explained Dawn Geyser Chalanick, Director of Operations for Prima Luce, LLC, “But we’re also offering a variety of stylish, high-end, pre-selected flooring and fixture combinations at no extra cost.”

If you haven’t already taken advantage of pre-construction pricing, call now to make your reservation and begin customizing your new waterfront condo in the Historic River District of Downtown Fort Myers.

 

THE PRIMA LUCE SELECTION CENTER OPENS AT DWAYNE BERGMANN INTERIORS THIS FALL

 

 


TO MAKE YOUR APPOINTMENT

Call the Sales Center at 239-214-7535 or send us a message to schedule an appointment with the Prima Luce condo customization app