Prima Luce on the Waterfront attended the first annual Florida Sun Forum on April 18, 2019 at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, Florida.
The forum was a celebration of the 20-year anniversary of Florida Sun Magazine, the leading German-language publication in the Sunshine State, and an opportunity for German-speaking visitors and citizens to learn more about Florida travel, lifestyle, emigration, real estate, investments, local businesses and more.
The forum featured presentations from various businesses and organizations from across the state of Florida, including Prima Luce on the Waterfront, and live performances by the very talented Marianne Cathomen.
On Wednesday, January 16, 2019, Prima Luce on the Waterfront held an exclusive event for Southwest Florida brokers and real estate agents – our first ever Broker BBQ!
Pop’z BBQ served up pulled pork sandwiches, BBQ shrimp, mac & cheese, baked beans, and potato salad, and in the sales center, the BEX Realty team gave live demonstrations of Prima Luce’s interactive app that allows users to explore different floor plans, see actual waterfront views, and experiment with different finishes and flooring.
Check out the photos from Prima Luce’s first Broker BBQ below!
Prima Luce on the Waterfront is featured on the cover of the January/February 2019 issue of Gulf & Main Magazine!
Click HERE to read the full publication, or pick up a copy in SWFL wherever magazines are sold!
Read the full January/February 2019 issue of Gulf & Main Magazine!
MacFarlane Barney Development is pleased to announce BEX Realty, LLC as the new exclusive brokerage team supporting its newest project, Prima Luce on the Waterfront, located in the historic River District of Downtown Fort Myers, Florida.
“We are proud to partner with Robert MacFarlane and his team on their most recent development, Prima Luce on the Waterfront,” said Michael Karp, CEO of BEX Realty. “Mr. MacFarlane’s rich history of delivering on his commitments to the downtown Fort Myers community made it an easy decision when considering our partnership with MacFarlane Barney Development.”
Leading the Prima Luce Sales team will be Eric Mann, Director of Sales.
“Eric Mann’s 33-year career heading up new construction developments throughout Florida and across multiple countries will add the right leadership and experience to this already impressive project,” Karp continued. “Eric has put together an impressive team of industry veterans to assist potential buyers and educate them on the impressive list of options and amenities at Prima Luce on the Waterfront.”
As MacFarlane Barney Development’s newest construction project along the Caloosahatchee River, the 220-unit twin tower waterfront condominium complex of Prima Luce will be MacFarlane Barney Development CEO Robert MacFarlane’s 5th and 6th towers to rise along the Downtown Fort Myers skyline, following the high-rise communities of Beau Rivage, St. Tropez and Rivera, which were completed between 2004-2006, and, most recently, the redevelopment of a vacant waterfront high-rise hotel into the independent senior living community Campo Felice.
BEX Realty is a Florida based, full-service residential real estate brokerage firm with seven offices across the state of Florida, founded by Zev Freidus in 2005. Specializing in luxury residential properties and waterfront condominiums throughout the state, BEX Realty has distinguished itself by integrating state of the art technology services with the industry’s best agents to provide a higher level of service.
The Prima Luce Sales Center – located at 2631 First Street in Fort Myers, Fla., 33916 – is open Monday through Saturday from 10am to 5pm, and on Sundays from 1-5pm. To learn more about luxury waterfront living in the Historic River District of Downtown Fort Myers, call the Prima Luce Sales Center at 239-214-7535.
Benton & Sons Construction Company has officially completed the new seawall at Prima Luce on the Waterfront.
“The completion of the new seawall is very exciting,” said Robert MacFarlane, CEO of MacFarlane Barney Development and Prima Luce, LLC. “It’s exciting, not only within the scope of this particular project, Prima Luce, but for all of Downtown Fort Myers, because it’s a small indication of where this unique community is heading in the future. We’re helping the community that we love, continue to develop for the better – new residences, new businesses, more people, more growth. It’s wonderful.”
Benton & Sons Construction Company – a fourth-generation, Southwest Florida-based family company with over nine decades in the marine and civil construction industry – worked with Hans Wilson & Associates – a Florida-based marine engineering and environmental consulting firm with more than 50 decades of experience – to complete the new seawall. To learn more, visit Benton & Sons Construction Company, Inc. at BentonIndustries.com, and visit Hans Wilson & Associates at HansWilson.com.
The Prima Luce Sales Center is located at 2631 First Street in Fort Myers, and is open Monday through Saturday from 10 a.m. to 5 p.m., and on Sundays from 1 p.m. to 5 p.m. To learn more about waterfront high-rise living in the Historic River District of Downtown Fort Myers, call the Prima Luce Sales Center at (239) 214-7542.
View the gallery below to see the seawall progress from start to finish!