239-214-7535 info@primalucelife.com

Prima Luce attends Florida Sun Forum 2019

Prima Luce on the Waterfront attended the first annual Florida Sun Forum on April 18, 2019 at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, Florida. 

The forum was a celebration of the 20-year anniversary of Florida Sun Magazine, the leading German-language publication in the Sunshine State, and an opportunity for German-speaking visitors and citizens to learn more about Florida travel, lifestyle, emigration, real estate, investments, local businesses and more. 

The forum featured presentations from various businesses and organizations from across the state of Florida, including Prima Luce on the Waterfront, and live performances by the very talented Marianne Cathomen.







Prima Luce kicks off 2019 SWFL season with Broker BBQ

On Wednesday, January 16, 2019, Prima Luce on the Waterfront held an exclusive event for Southwest Florida brokers and real estate agents – our first ever Broker BBQ!

Pop’z BBQ served up pulled pork sandwiches, BBQ shrimp, mac & cheese, baked beans, and potato salad, and in the sales center, the BEX Realty team gave live demonstrations of Prima Luce’s interactive app that allows users to explore different floor plans, see actual waterfront views, and experiment with different finishes and flooring.

Check out the photos from Prima Luce’s first Broker BBQ below!

View Prima Luce’s custom options tour videos

View Prima Luce’s custom options tour videos


Watch the videos below to being exploring customization options hand-selected by award-winning interior designer Dwayne Bergmann.


Ready to start customizing?

Contact us to schedule an appointment at the Prima Luce Sales Center or to arrange a screen-sharing session via GoToMeeting.


studio | 1 bathroom | 837 sq. ft.


1 bedroom | 1 bathroom | 1,058 sq. ft.


2 bedrooms | 1 bathroom | 1,370 sq. ft.


2 bedrooms | 2 bathrooms | 1,393 sq. ft.


2 bedrooms | 2 bathrooms | 1,484 sq. ft.


3 bedrooms | 2 bathrooms | 1,772 sq. ft.


3 bedrooms | 2.5 bathrooms | 2,207 sq. ft.

Benton & Sons completes seawall construction at Prima Luce

Benton & Sons completes seawall construction at Prima Luce

Benton & Sons Construction Company has officially completed the new seawall at Prima Luce on the Waterfront.

“The completion of the new seawall is very exciting,” said Robert MacFarlane, CEO of MacFarlane Barney Development and Prima Luce, LLC. “It’s exciting, not only within the scope of this particular project, Prima Luce, but for all of Downtown Fort Myers, because it’s a small indication of where this unique community is heading in the future. We’re helping the community that we love, continue to develop for the better – new residences, new businesses, more people, more growth. It’s wonderful.”



Benton & Sons Construction Company – a fourth-generation, Southwest Florida-based family company with over nine decades in the marine and civil construction industry – worked with Hans Wilson & Associates – a Florida-based marine engineering and environmental consulting firm with more than 50 decades of experience – to complete the new seawall. To learn more, visit Benton & Sons Construction Company, Inc. at BentonIndustries.com, and visit Hans Wilson & Associates at HansWilson.com.

The Prima Luce Sales Center is located at 2631 First Street in Fort Myers, and is open Monday through Saturday from 10 a.m. to 5 p.m., and on Sundays from 1 p.m. to 5 p.m. To learn more about waterfront high-rise living in the Historic River District of Downtown Fort Myers, call the Prima Luce Sales Center at (239) 214-7542.


View the gallery below to see the seawall progress from start to finish!