239-214-7535 info@primalucelife.com

Sales Trailer Removed from Prima Luce Project Site

The sales trailer has officially been removed from the Prima Luce on the Waterfront project site at 2631 First Street in Downtown Fort Myers. See photos and watch video below!


So long, Sales Trailer!

So long, Sales Trailer! Visit us in our NEW Sales Center & Offices at 2235 First Street in the Historic River District of Downtown Fort Myers, Florida! Learn more at PrimaLuceLife.com.

Posted by Prima Luce on Tuesday, October 8, 2019







For more information about waterfront luxury living and Prima Luce’s new construction condos in the Historic River District of Downtown Fort Myers, Florida, contact us now!

Prima Luce attends Florida Sun Forum 2019

Prima Luce on the Waterfront attended the first annual Florida Sun Forum on April 18, 2019 at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, Florida. 

The forum was a celebration of the 20-year anniversary of Florida Sun Magazine, the leading German-language publication in the Sunshine State, and an opportunity for German-speaking visitors and citizens to learn more about Florida travel, lifestyle, emigration, real estate, investments, local businesses and more. 

The forum featured presentations from various businesses and organizations from across the state of Florida, including Prima Luce on the Waterfront, and live performances by the very talented Marianne Cathomen.







Prima Luce kicks off 2019 SWFL season with Broker BBQ

On Wednesday, January 16, 2019, Prima Luce on the Waterfront held an exclusive event for Southwest Florida brokers and real estate agents – our first ever Broker BBQ!

Pop’z BBQ served up pulled pork sandwiches, BBQ shrimp, mac & cheese, baked beans, and potato salad, and in the sales center, the BEX Realty team gave live demonstrations of Prima Luce’s interactive app that allows users to explore different floor plans, see actual waterfront views, and experiment with different finishes and flooring.

Check out the photos from Prima Luce’s first Broker BBQ below!

View Prima Luce’s custom options tour videos

View Prima Luce’s custom options tour videos


Watch the videos below to being exploring customization options hand-selected by award-winning interior designer Dwayne Bergmann.


Ready to start customizing?

Contact us to schedule an appointment at the Prima Luce Sales Center or to arrange a screen-sharing session via GoToMeeting.


studio | 1 bathroom | 837 sq. ft.


1 bedroom | 1 bathroom | 1,058 sq. ft.


2 bedrooms | 1 bathroom | 1,370 sq. ft.


2 bedrooms | 2 bathrooms | 1,393 sq. ft.


2 bedrooms | 2 bathrooms | 1,484 sq. ft.


3 bedrooms | 2 bathrooms | 1,772 sq. ft.


3 bedrooms | 2.5 bathrooms | 2,207 sq. ft.