239-214-7535 info@primalucelife.com
Prima Luce welcomes BEX Realty as new sales team

Prima Luce welcomes BEX Realty as new sales team

MacFarlane Barney Development is pleased to announce BEX Realty, LLC as the new exclusive brokerage team supporting its newest project, Prima Luce on the Waterfront, located in the historic River District of Downtown Fort Myers, Florida.

“We are proud to partner with Robert MacFarlane and his team on their most recent development, Prima Luce on the Waterfront,” said Michael Karp, CEO of BEX Realty. “Mr. MacFarlane’s rich history of delivering on his commitments to the downtown Fort Myers community made it an easy decision when considering our partnership with MacFarlane Barney Development.”

Leading the Prima Luce Sales team will be Eric Mann, Director of Sales.

“Eric Mann’s 33-year career heading up new construction developments throughout Florida and across multiple countries will add the right leadership and experience to this already impressive project,” Karp continued. “Eric has put together an impressive team of industry veterans to assist potential buyers and educate them on the impressive list of options and amenities at Prima Luce on the Waterfront.”

As MacFarlane Barney Development’s newest construction project along the Caloosahatchee River, the 220-unit twin tower waterfront condominium complex of Prima Luce will be MacFarlane Barney Development CEO Robert MacFarlane’s 5th and 6th towers to rise along the Downtown Fort Myers skyline, following the high-rise communities of Beau Rivage, St. Tropez and Rivera, which were completed between 2004-2006, and, most recently, the redevelopment of a vacant waterfront high-rise hotel into the independent senior living community Campo Felice.

BEX Realty is a Florida based, full-service residential real estate brokerage firm with seven offices across the state of Florida, founded by Zev Freidus in 2005. Specializing in luxury residential properties and waterfront condominiums throughout the state, BEX Realty has distinguished itself by integrating state of the art technology services with the industry’s best agents to provide a higher level of service.

The Prima Luce Sales Center – located at 2631 First Street in Fort Myers, Fla., 33916 – is open Monday through Saturday from 10am to 5pm, and on Sundays from 1-5pm. To learn more about luxury waterfront living in the Historic River District of Downtown Fort Myers, call the Prima Luce Sales Center at 239-214-7535.

View Prima Luce’s custom options tour videos

View Prima Luce’s custom options tour videos


Watch the videos below to being exploring customization options hand-selected by award-winning interior designer Dwayne Bergmann.


Ready to start customizing?

Contact us to schedule an appointment at the Prima Luce Sales Center or to arrange a screen-sharing session via GoToMeeting.


studio | 1 bathroom | 837 sq. ft.


1 bedroom | 1 bathroom | 1,058 sq. ft.


2 bedrooms | 1 bathroom | 1,370 sq. ft.


2 bedrooms | 2 bathrooms | 1,393 sq. ft.


2 bedrooms | 2 bathrooms | 1,484 sq. ft.


3 bedrooms | 2 bathrooms | 1,772 sq. ft.


3 bedrooms | 2.5 bathrooms | 2,207 sq. ft.