email@example.com Michael Castleberry’s real estate career spans nearly 20 years with most of his experience with new home construction sales and most recently, working with Century 21 Sunbelt Realty. His experience encompasses not just sales, but property management, condominium association relations, custom construction, marketing, management and parking solutions. He enjoys providing exceptional customer service to his clients while learning about their lives, families, and dreams and wants throughout the purchasing process.
Pat@primalucelife.com Pat Castleberry has sold in six different communities in Georgia and Florida throughout his 20-year professional career. Most recently, he worked to expand Meridian Senior Living’s acquisitions into the Florida market on the East Coast. He is a 2009 graduate of Grant Cardone sales training and participated in the Mike Ferry real estate training from 2010-2013
President and Broker
Joe Castleberry, President and Broker firstname.lastname@example.org Joe Castleberry brings to Prima Luce and MacFarlane Grand Properties nearly 40 years of experience in the real estate business. Beginning in Atlanta, Ga., and most recently in Charlotte County, Joe has found great success in sales and as a real estate broker for mid- to high-end properties. He prides himself on developing relationships with customers while providing an efficient and enjoyable buying experience for every client. Joe passed along his expertise to his three sons, two of which comprise the Prima Luce sales team.
Robert MacFarlane has long believed in the transformation of the downtown Fort Myers River District and has focused his own time, talent and treasure to achieve this vision. He, along with his team of professionals, has been successfully involved in residential and commercial real estate since the early 1970s, particularly in Southwest Florida. In addition to being an established developer in Lee County, Mr. MacFarlane has been recognized for his contributions in revitalizing downtown Fort Myers and working collaboratively with city officials since 2001. Overall, he and his team have played an integral role in the development of more than $2 billion in real estate transactions, development, construction and renovation endeavors. His previous projects in Fort Myers include downtown high-rises Beau Rivage, Riviera, and St. Tropez. His first retirement living community, Campo Felice, is in its second phase of development downtown.
Senior Vice President
Emilia Nuccio MacFarlane, Senior VP for Prima Luce Emilia Nuccio MacFarlane has more than 35 years of impressive experience in international media and entertainment, lending her expertise as the VP of Latin American Sales for BBC Worldwide Americas. She also held a variety of sales and marketing positions at Televisa, the Mexican media giant and Westinghouse Broadcasting, now CBS. Most recently she held the title of Senior Vice President and then Presidents of Echo Bridge Entertainment for which she was responsible for all international television, film distribution and worldwide digital distribution activities. From 2002 to 2008, Emilia directed marketing for her husband and Prima Luce developer, Robert MacFarlane. For his past properties in the Northeast, Emilia oversaw branding, community relations, and database management for multiple regional locations. Originally from Italy, Emilia is a graduate of Queens College and a recipient of a graduate fellowship in Spanish and Italian Languages and Literature at Yale University. She is fluent in English, Italian, Spanish and French, with working knowledge of Portuguese and German. Emilia shares her time between Fort Myers, Florida and Rye, New York. Her commitment to her community is evident through her involvement in various civic organizations and nonprofits.
Rebekah MacFarlane Barney
Chief Operating Officer
AREAS OF EXPERTISEReal Estate Development Focused on Public/Private Partnerships Economic Development & Urban Revitalization Business Development & Community Outreach Marketing, Public Relations Property Acquisitions: Financial Analysis, Forecasting & Due Diligence Policy Affecting Real Estate Development and Historic Tax Credits Rebekah MacFarlane Barney has been in real estate development since 2001. Throughout her career in real estate, Rebekah has overseen $480 million worth of development, redevelopment, tenant improvement and acquisition. Rebekah currently serves as the Chief Operating Officer of The MacFarlane Group and is responsible for the day-to-day operations, leadership and general management of the company. Prior to joining The MacFarlane Group, Mrs. Barney was the Vice President of Real Estate Development for the non-profit South Bronx Overall Economic Development Corporation (SOBRO), where she oversaw project managers in the development of 20 large real estate projects. Prior to her work at SOBRO, Mrs. Barney served as the Senior Director of Business Development for Colt Gateway in Hartford, Connecticut, where she secured funding for the $190 million project. She worked with city, state and federal agencies in obtaining the necessary loans, grants, tax credits, and appropriations. federal agencies in obtaining the necessary loans, grants, tax credits, and appropriations.. PAST BOARDS AND PUBLIC SERVICE Chairwoman of the Governor’s Business Advisory Council Connecticut Trust for Historic Preservation, Board Member Congressman Larson’s Leadership Circle Hartford Stage, Board Member Comprehensive Economic Development Strategy Committee (CEDS) Coltsville National Landmark Advisory Board Trust House, Volunteer Teacher, Board Member
Mark D. MacFarlane
Mark@primalucelife.com 972-839-2498 cell Mark MacFarlane has been in the construction and real estate industry for more than 30 years and during that time he has been a construction superintendent, construction manager, project manager or principal on a variety of projects, located in Texas, Indiana, South Carolina, Florida, and New York. In Florida alone, Mark has worked on developments in Miami, Lake Butler, West Palm Beach, North Fort Myers, and Fort Myers. In total, he has leant his experience to nearly 20 properties.
Dawn Geyser Chalanick
Director of Operations
email@example.com 239-292-4527 cell Prima Luce is spearheaded by the commitment of its Director of Operations, Dawn Geyser Chalanick. After 15 years as a successful Project Manager in Planning, Development, Training, Consulting & Information Technology, she was hired in early 2000’s as the project manager for High Point Place, a 32 story highrise, multi-tower condominium development in downtown Ft Myers. Dawn then moved to the B.S.R Group as their Managing Director where she was responsible for the purchase and demolition of an existing hotel and the creation, planning, design development for a 420 condominium 3 tower high rise mixed use project including a commercial component and a 49 boat slip marina. May of 2016, Dawn joined The Prima Luce team. As DO, Dawn is responsible for all aspects of the projects development, from planning, design, budgeting, construction, marketing and sales. She is the driving force of Prima Luce, ensuring the project runs smoothly and timely.
Director of Design
Richard D. Miner, Director of Design Richard D. Miner has obtained more than 30 years of professional experience in architecture and building construction. He is a leading adviser, skilled in architectural design and production methodologies of high-rise residential buildings and commercial structures. Recognized by his peers as a top manager, his vast portfolio consists of projects, in total, valued at over $500,000,000. As an expert in determining the means and methods of building construction as it relates to costs, he is extremely knowledgeable of the regulations that govern land development and the constructability of a project. While spending decades producing documents for the construction of many large commercial structures, Richard became specialized in Building Information Modeling (BIM) procedures in order to enhance quality control between all disciplines of the architecture and engineering production.
Gulfshore Life and Gulfshore Business magazines. Her first job out of college was as a graphic designer for Intergraphic Group, Inc., an agency in Cape Coral, Fla., where she met her husband, Michael.
Trisha Talaba, Lead Client Coordinator/Admin
Lead Client Coordinator/Admin
Trisha is a Lee County native and has lived and worked in the community for more than 20 years. After making a career change from social work to administration, Trisha has transferred her skills of process implementation and organization to her work at Prima Luce. Trisha ensures that Prima Luce runs efficiently behind the scenes and has become an integral part of the sales team and a liaison between sales and operations. In her free time, Trisha loves to take her 6 year-old daughter on adventures and volunteer in the community.