Prima Luce, LLC is continuing coastal construction at its downtown Fort Myers site on the banks of the Caloosahatchee River by installing a new seawall. The old seawall, which was already slated for replacement, deteriorated further during Hurricane Irma in September 2017, and demolition began shortly after.
Prima Luce on the Waterfront is the latest project from downtown developer Robert MacFarlane of MacFarlane Barney Development. It is a luxury two-tower, 22-story condominium community located in the Historic River District of Downtown Fort Myers, featuring waterfront views from every residence, a heated zero-entry swimming pool, fitness center and yoga studio, social room, business center, virtual concierge services, and 325 feet of direct river frontage. Prices range from the $200s to more than $1 million.
The seawall installation will take approximately five weeks to complete. A turbidity barrier was installed to prevent sediment and debris from flowing into the Caloosahatchee, and all the materials and equipment required to complete the project have arrived on the site. Each of the 97 concrete seawall panels weighs 9,000 pounds, and an LS 98 Link Belt crane is required to lift and drop each panel into place.
“We had to dismantle the crane and deliver the pieces on two separate truckloads, before putting it back together again, while avoiding the electrical wires and trees lining First Street,” said Roy Benton of Benton & Sons Construction Company, Inc.
Benton & Sons Construction Company is a fourth-generation, Southwest Florida-based family company with more than 90 years in the civil and marine construction industry. The firm is working closely with Hans Wilson & Associates, a Florida-based marine engineering and environmental consulting firm with more than 50 years of experience, to complete the seawall construction.
“After many hours of planning, it’s so exciting to see more activity and progress on the Prima Luce site,” said Rebekah MacFarlane Barney, Chief Operating Officer of Prima Luce, LLC and MacFarlane Barney Development. “This seawall is a critical protective barrier between the Caloosahatchee River and the foundations of Prima Luce, and we are confident this project is in the hands of the best of the best when it comes to marine construction and engineering expertise.”
The Prima Luce Sales Center – located at 2631 First Street in Fort Myers, Fla. 33916 – is open Monday through Saturday from 10 a.m. to 5 p.m., and on Sundays from 1 p.m. to 5 p.m. To learn more about luxury waterfront living in the Historic River District of Downtown Fort Myers, call the Prima Luce Sales Center at (239) 214-7542 and visit PrimaLuceLife.com.
Visit Benton & Sons Construction Company, Inc. at BentonIndustries.com, and visit Hans Wilson & Associates at HansWilson.com.
Seawall construction has officially begun at the Prima Luce site
Benton & Sons Construction Company, Inc. began seawall construction on the Prima Luce site earlier this week.
Prima Luce LLC is pleased to announce its new Fort Myers-based sales team, iConnect Realty.
The latest project from downtown developer Bob MacFarlane of MacFarlane Barney Development, Prima Luce LLC is a luxury two-tower, 22-story condominium community located in the Historic River District of Downtown Fort Myers, featuring waterfront views from every residence, a three-tiered heated swimming pool, a fitness center and yoga studio, virtual concierge services, and 325 feet of direct river frontage. Prices range from the low $200s to more than $1 million.
“iConnect is ready to take Prima Luce’s sales volumes to national levels,” said Rebekah MacFarlane Barney, Chief Operating Officer of both Prima Luce and MacFarlane Barney Development. “Bob MacFarlane has set the tone for potential in the downtown area, and William Noah and the iConnect team are living up to those one-of-a-kind standards.”
Lead by Listing Agent and Sales Manager William Noah, the iConnect Team consists of iConnect Realty co-founder and Sales Agent Matt Burstein, Sales Agent Sonia Perez, and Sales Agent Grace Acosta, all of whom offer dedicated and detailed personalized service based on their more than 65 years of combined professional real estate experience – and nearly 30 of those years are Noah’s.
“We knew it was the right move to join forces with Prima Luce and MacFarlane Barney Development,” Noah said. “I’ve worked with Bob MacFarlane before, and I admire both his experience and expertise, as well as his vision and passion for developing and enriching the Downtown Fort Myers community. I and the iConnect Realty team are putting all of our own expertise and passion into finding future residents for Prima Luce on the Waterfront.”
Meet the iConnect Team
Listing Agent & Sales Manager
After relocating from Branford, Conn., William spent eight years on Captiva Island before setting his sights on mainland Southwest Florida. William has started or owned several companies in his more than 25 years of local real estate experience, including Realty Management Inc, White Glove Cleaning Service, First Mortgage Lending, On Time Processing and, most recently, iConnect Realty, LLC, where he primarily works with investors, lenders, developers and bulk transactions.
Fun Fact | William previously worked with Prima Luce developer Bob MacFarlane on a successful project in Gateway.
E-mail | email@example.com
Matt attended the University of Arkansas, where he played football from 1997-2000 and majored in advertising and public relations. After college he played professional Arena Football, and in 2004, he was recognized as Arena Football Offensive Player of the Year. After retiring from football, he took on the role of Marketing Director for 4M Sports and Entertainment in Orlando, where he soon became the Chief Operating Officer. In 2006 he started his own marketing company and moved to Southwest Florida, where he worked in the real estate industry selling land/home packages through various marketing channels including local and international investor seminars. His marketing company also teamed up with Child Watch of North America and Shell/Texaco to build a missing children’s network that aided in the search and rescue of missing children. In 2010, he began working for Market America Realty, where he specialized in the successful acquisition and disposition of single family, multi-family, new construction, land, and commercial assets. Throughout his real estate career he was a top producer at both Market America Realty and Domain Realty. In 2018, he teamed up with powerhouse agent William Noah to form iConnect Realty LLC.
Fun Fact | Matt starred as a football player in the Cuba Gooding Jr. film, “Radio.”
E-mail | firstname.lastname@example.org
Sonia has more than 15 years of experience working with both investors and end users. She has traveled nationwide giving seminars to investors, and she takes pride in building quality relationships with her clients. In her free time, Sonia enjoys spending time with her loved ones, and is grateful for her amazing group of friends and family.
Fun Fact | Sonia has a Series 6 license.
E-mail | email@example.com
Originally from Anaheim, California, Grace Acosta relocated to Southwest Florida in 1998 to raise her family in a more relaxed, laid-back environment. Grace obtained her real estate license in 2001 and, soon afterwards, she obtained an associate’s degree. She loves giving back to the community, and has volunteered many hours at Gulf Coast Hospital, San Carlos Park Elementary and the Karl J. Drews Community Center. When she’s not helping people find their dream homes or volunteering, Grace loves to spend time with her family. She and her husband of 31 years have three daughters and one son.
E-mail | firstname.lastname@example.org
A proud third-generation native Floridian, Shamus grew up in LaBelle, Florida, just east of Fort Myers. He attended the University of Central Florida, where he majored in Communications, and has built his entire professional career around the ever-changing Real Estate industry, especially in Fort Myers and Southwest Florida. His experience ranges from general contracting and large vacant land parcels, to finding the perfect homes for everyday folks and their families.
The Prima Luce Sales Center – located at 2631 First Street in Fort Myers, Fla. 33916 – is open Monday through Saturday from 10am to 5pm, and on Sundays from 1-5pm. To learn more about luxury waterfront living in the Historic River District of Downtown Fort Myers, call the Prima Luce Sales Center at 239-214-7542 and visit PrimaLuceLife.com.
From the News-Press’ Showcase on September 22, 2017:
“After experiencing the severity of Hurricane Irma, one of the worst storms in Florida’s history, hurricane safety is fresh on the minds of the millions who have been affected. Most of the time, living in Florida means living in paradise, but an event like this serves as a reminder that natural disasters can still strike and cause devastation, and preparation is key.
Thankfully, the waterfront high-rise buildings in downtown Fort Myers developed in the 2000s by Robert MacFarlane fared exceptionally well for the duration of the storm. Beau Rivage, St. Tropez and Riviera proved to withstand all that Hurricane Irma brought to Southwest Florida. Residents were also equipped with alternate power sources, so no power was lost.
As Mr. MacFarlane continues to drive the revitalization of downtown Fort Myers, his newest and fifth area high-rise condominium community, Prima Luce on the Waterfront, will be no exception. Set to break ground at the end of 2017, Prima Luce’s two, 22-story towers will be category-5 sustainable, fully equipped with high-velocity, impact-resistant windows built to withstand 160 mph wind speeds as required by FEMA.
Flood-resistant barriers have been designed to oppose the forces of rising water on the first floor, which houses Prima Luce’s many amenity spaces. Residences begin on the second floor, approximately 15 feet up from the ground. A generator will power each tower and is located in the flood-resistant area on site in order to supply electrical service when needed. Furthermore, walls, columns, foundations, and exterior door openings will be designed to withstand the most extreme weather. Both towers and the parking garage have been tested by an independent engineering consultant utilizing models and wind tunnel simulations to ensure Prima Luce residents remain safe, secure and comfortable even in the worst conditions.
Media representatives from Wink News, NBC2 and WeatherNation were able to take cover in one of Mr. MacFarlane’s other properties during Irma, and vehicles from the nearby Fort Myers Yacht Basin and Fort Myers Housing Authority also found solace in the underground garage. The windows are able to withstand large missiles and winds up to 160 mph, and until Hurricane Irma’s winds hit 80 mph, it was whisper quiet in MacFarlane’s existing structures.
At Prima Luce, safety will always come first, but so will your quality of life. You’ll have the pleasure of enjoying luxurious resort-style amenities, such as breathtaking waterfront views from every residence. Plan entertainment with your virtual concierge. Keep fit in the state-of-the-art waterfront fitness center, bike downtown, or jog along the beautiful Caloosahatchee River on the Riverwalk. Pick up a book in the library or meet with colleagues in the conference room. Barbecue for new friends or host the “go-to” party of the season in the expansive waterfront social room with a fully equipped, community kitchen. Step into your zero-entry, heated pool and spa that includes swim-in-place jets, lap pool, aerobic area, and bar. This time of your life is the best! Don’t forget about your furry friends—Prima Luce is also pet friendly.
With nine different floorplans, ranging from a studio to penthouses, there is a design for every lifestyle! Open floor plans feature exterior walls of glass, with private balconies, high ceilings, granite countertops, beautiful floorings and cabinets, walk-in closets, a washer and dryer, and top-brand, energy-efficient appliances.
Designed by the renowned Titsch & Ko Architects with interiors by Dwayne Bergmann Interiors, one of Southwest Florida’s most celebrated design firms, Prima Luce impresses from the moment you enter the covered drive and park in the six-level parking garage. National general contractor Suffolk Construction will bring the vision to life beginning at the end of this year.
Pricing ranges from the low $200s-$1 million+, the lowest in the area for new construction with gorgeous water views. In addition, Prima Luce’s monthly fees are the lowest of the waterfront high rises in downtown. Call the Sales Center today to reserve your sunrise or sunset views and learn more about our pre-construction incentives, going on now for a limited time. Financing options are available.
Schedule an appointment or stop by the Prima Luce Sales Center located on the project site at 2631 First Street in the historic River District of Fort Myers. Hours are from 10 a.m.–5 p.m. Monday through Saturday, and from 1 p.m.–5 p.m. on Sundays. Call (239) 214-7535 to make your reservation today, or visit www.PrimaLuceLife.com for more information.”
“Prima Luce, LLC is planning and constructing a two-tower, 22-story waterfront condominium community, slated to break ground in the fourth quarter of this year, for future hurricanes that may impact the Downtown Fort Myers Historic River District.
The building structure has been designed to sustain 160 mph wind speeds, along with the site’s land exposure to surrounding open space and adjacent buildings, via a certified engineering firm’s wind tunnel simulation experiment. It exceeds the Miami-Dade hurricane code, which is the strictest code in existence. The experiment includes creating a physical, geometrical model of the site and buildings to scale, in addition to nearby properties within a one-mile distance of the development.
Through a series of tests that produce the natural wind environment in an enclosed space, the engineers can determine the wind forces that are applied to every surface of the building and design each surface accordingly. In turn, impact-resistant windows will be installed to resist missile objects of any size, as well as resist maximum glass deflection potentially caused by the wind’s velocity.
“Just as we have always done with the nearby Beau Rivage, St. Tropez and Riviera, all of which held up beautifully and never lost electricity during Hurricane Irma, Prima Luce will be equipped with alternate power sources, as well as flood resistant barriers,” said Robert A. MacFarlane, founding partner and principal of MacFarlane Grand Properties, Inc., Prima Luce’s exclusive brokerage firm.”
Read the rest of the article published on The Business Observer here!
Meet Your Designer!
More good news for Prima Luce residents! We’ve officially announced that award-winning Dwayne Bergmann Interiors will be designing the interior features of your future dream home, and we couldn’t be more thrilled to have him aboard!
Principal and Conceptual Artist/Designer Dwayne Bergmann is a Gulfshore Business 40-Under-40 recipient who previously completed the common area of Beau Rivage; all aspects of Campo Felice Retirement Living; waterfront condominiums in the Historic River District of Downtown Fort Myers; as well as the Southwest Florida Community Foundation headquarters in Fort Myers; Langford Apartments in Downtown Fort Myers; and Live.Work.Play loft apartments in Cape Coral. His company was most recently named the “Best Interior Design Firm” by Gulfshore Business.
Prima Luce’s ground floor amenity spaces will feature a transitional design, which is a marriage of traditional and contemporary furniture, finishes and fabrics,” said Bergmann. “Residents and visitors can expect a rich mix of wood, leather and contemporary fabrics highlighted by decadent chandeliers and wall sconces.”
Within the residences themselves, residents of Prima Luce can create a personalized environment with five color palette options and four style genres — modern, contemporary, transitional and traditional —centered around flooring, cabinetry, countertops, lighting, plumbing fixtures, hardware and shower layout. Residents may also choose from an extensive list of upgrade options or utilize the Bergmann Design Team to completely customize the unit.”
To view a portfolio of previous work, visit https://www.dwaynebergmann.com/portfolio/.
Robert MacFarlane, Prima Luce’s developer, is featured in the August issue of Gulf Harbour’s magazine.
A forward-thinking visionary, Robert MacFarlane values many things in life—family and his community being the most significant. His daughter and protégé, Rebekah Barney, lives with her husband Jeff and two adorable toddler boys in Gulf Harbour. Every weekend he visits, taking his grandsons for walks around the community.
Just a short drive down McGregor Boulevard to downtown Fort Myers, MacFarlane’s legacy is reflected over the waters of the Caloosahatchee River. At the height of the market in the 2000s, MacFarlane was instrumental in the development of the downtown area, a vision achieved with his Beau Rivage, St. Tropez and Riviera properties that comprise the Historic River District’s expanding skyline.
He’s not a corporate developer. He runs a family operation driven and guided by his vision to reimagine this small area with big potential. Unrelenting in his support for downtown Fort Myers, MacFarlane’s spent nearly 20 years cultivating strong and essential relationships with city officials from whom he’s received unprecedented support. His daughter says he has a knack, that he has passed down to her, for seeing beautiful buildings where there are none. His experience spans nearly 50 years, with beginnings in New York, Texas, and Illinois, where he primarily revitalized high rises, hotels and historic properties holding close a particular passion for riverfronts. A chance partnership brought MacFarlane to Fort Myers in the early 2000s, and he fell in love with the area and put down roots where he works.
He credits his success to his somewhat Dickensian upbringing, raised by his aunt in Fall River, Mass. MacFarlane grew up on a $13.20 weekly welfare check that paid for his home in an old, wood tenement building with no running water, surviving on a diet of bologna and bruised fruit, with a loving guardian who rationed even his toilet paper usage. That being said, he says he “was well fed and safe.”
These humble beginnings created in him an imagination and an ability to dream that he says still keeps him going. His company tagline “Helping People Live Better Lives” is the business he is in, and it’s something that inspires the planning of each of his projects.
On Prima Luce on the Waterfront, his newest high-rise community in downtown Fort Myers slated to break ground in December 2017, tedious planning revolved around the idea of a day in the life of a resident. How can life be simplified, easy and made better from the moment residents wake up to have coffee on their balcony to the end of their day when a short walk downtown yields a delicious meal at one of many nearby restaurants?
With river views seen from every residence—not just from the more expensive units, but all residences—and resort-style amenities that surpass his previous projects, Prima Luce is also the most affordable high-rise option in Southwest Florida for buyers seeking new construction on the water.
Sharing his vision for the Fort Myers waterfront is not exclusive to MacFarlane himself, but his daughter Rebekah, his son Mark and his wife Emilia have embraced his unwavering passion for the area. From the history to the charm to the water itself, the four MacFarlanes believe in the lifestyle downtown, working together to make Prima Luce, as well as his other project, Campo Felice, a reality.
Rebekah, a poised and knowledgeable presence, is the Chief Operating Officer of both properties and sites historic preservation as one of her great loves. Mark, the Construction Manager on Prima Luce, brings years of development experience and a propensity for problem-solving to the project. A successful business woman in her own right, MacFarlane’s wife Emilia contributes to Prima Luce more than 35 years in international media buying for the likes of BBC, Televisa and more. Fluent in four languages with comprehension in six to complement a strong marketing background, Emilia helps guide promotion for the project, both internationally and domestically.
Family is as much a part of MacFarlane’s life as his day job. He’s the father to eight children and the very proud “G Pops” to 18 grandchildren.
With four projects completed and one in progress, we haven’t heard the last of MacFarlane. As the River District continues to draw great retail, trending restaurants and exciting development, his contribution to the area will, undoubtedly, cement him as a driving force in the changing landscape downtown.
“I’m just grateful to be where I am now,” he said. “I get to live in a beautiful place with a beautiful family.”
From NBC-2 News: Bonita Springs fastest-growing city in state
Sandwiched between Naples and Fort Myers now lies the fastest-growing city in Florida and one of the fastest-growing cities in the country. The U.S. Census Bureau says Bonita Springs is growing faster than any other city in Florida and has the 8th fastest growth rate in the country. Not to be outdone, Fort Myers was second in the state and 15th fastest-growing in the country.
“It’s really boomed,” said Wayne Cohrs of Bonita Springs.
Cohrs works for Engel’s Bike Shop in the heart of downtown Bonita Springs and wouldn’t have it any other way.
“It’s not the hustle and bustle of Fort Myers and Naples,” said Cohrs.
There’s no mistaking the the charm of Old 41 and Riverside Park. The argument can be made that the city practically started there.
Who knew this small town could hold such a bright future?
Ask anyone in Bonita Springs and you’re likely to hear from Bonnie Whittemore.
“We are bursting at the seems. We want to be a destination and not just a stop,” said Whittemore, president of the Bonita Springs Historical Society.
More homes, means more families and a new multi-million dollar high school is at least one answer to a growing Lee County student body.
“In a short time, we’ve cleaned our streets and beautified the downtown. The addition of the school was just long overdue,” said Whittemore.
In Fort Myers, it’s all about attracting young millennials downtown.
“We have everything that makes up a good city, a great city,” said Rebekah MacFarlane Barney.
As manager of new development Prima Luce, MacFarlane Barney like many others is banking on downtown potential.
“We had always hoped and thought it would grow, and we obviously put our money in the right city,” said MacFarlane Barney.
Real estate broker Kynse Leigh Agles expects with so many developments ready to break ground in downtown Fort Myers, there shouldn’t be an issue finding housing.
The concern shared by city council members has been providing more affordable housing options to help lure more millennials downtown.
“There are a lot of affordable properties on the market and more properties coming on to market every day,” said Agles.
Meeting the housing demand is one issue, but the Florida Department of Transportation says that’s not the only concern here.
The main thorough way to I-75 along Colonial Boulevard won’t support the growing Lee County population by 2035.
DOT officials announced in May a $47 million plan to re-work I-75.
At Forum, the plan is to build what’s called a “superstreet” — or restricted crossing U-turn — that gives drivers protection to make U-turns with ease. All traffic on Forum must turn right to access Colonial, where anyone trying to head eastbound follows signs to make a U-turn.
At Ortiz, a “continuous flow intersection,” or crossover displaced left-turn, makes left turns far more manageable onto Colonial.
Pulling it all together is a “diverging diamond interchange” with multiple access points onto the interstate.
Construction is expected to break ground in 2019.
Historic Downtown Fort Myers has limitless offerings to those who live where others only dream of vacationing! Home to unique shopping destinations, excellent restaurants and weekly events taking place right in your backyard…the options of things to see and do are simply infinite here!
Eat: Yummmm! There are so many restaurants just a .75 mile walk from Prima Luce. Enjoy delectable fare from the The Veranda, Los Cabos Cantina and Tequila Bar, Firestone, Blu Sushi, Capone’s Coal Fired Pizza, Ford’s Garage, The Standard, Twisted Vine Bistro and The Barrel Room, Prime De Leon, and tons of other dining options for every taste.
Do: Downtown Fort Myers is a mecca for various festivals, block parties, and events all year long! Monthly events include Art Walk (first Friday of every month), Music Walk (third Friday of every month), Downtown Farmers Market (Thursdays), Car Cruise-Ins ( and Pet Walk (fourth Friday of every month). Fun annual events include the St. Patrick’s Day Block Party, Edison Festival of Light Parade, Holiday Lights at the Edison and Ford Winter Estates, ArtFest and more!). Plus, we’re within 20 miles of beautiful Southwest Florida beaches!
Kid Friendly: There is plenty to do for the kiddos in and around downtown. Discover the exciting world of STEM at the Imaginarium (currently merging with the Southwest Florida Museum of History) or visit Scoops on First; The Skatium (moments away from the immediate downtown area); The Arts for ACT Gallery; YMCA Skate Park; Edison and Ford Winter Estates; Pure Fort Myers boat tours; True Tours; The Butterfly Estates; and plenty more! Make sure to bring the little ones to the Southwest Florida Reading Festival in March.
The Arts: Take in a show or exhibit at Florida Repertory Theatre or Sidney & Berne Davis Art Center. Downtown Fort Myers is home to ArtFest, a highly anticipated annual event welcoming more than 80,000 people to this two-day celebration of local artists. Purchase beautiful artwork for a great cause at the Arts for ACT Gallery, owned and operated by Abuse Counseling and Treatment, Inc.
Nightlife: Whether you are looking for a casual sports bar, a local speakeasy, or a trendy rooftop bar, Downtown Fort Myers has it all to enjoy delicious libations and great music. Firestone Sky Bar, The 86 Room, The Barrel Room, City Tavern, Hideaway Sports Bar, The Indigo Room, Cowboy Up
Shopping: Stroll through Downtown and check out the charming shops that feature unique items and one-of-a-kind antiques. Don’t miss Belle Fille; Antiques and Memories; Enjewel Boutique; Echo Vintage Books & Vinyl Records; Sidecar Treats; He She & Me; Market Earth; Mother Natures Gift Shop; Naples Soap Company; Savvy! On First; The Franklin Shops; Timeless Items; Quartz and Clover; and many others!
Historic Downtown Fort Myers is just a short walk from your new home at Prima Luce, located at 2631 First Street! We’re using the hashtag #ThisIsYourBackyard on social media to highlight everything there is to do and see when you’re a resident at Southwest Florida’s newest waterfront condominium community, Prima Luce!
To coincide with the weekend opening of our Sales Center, Prima Luce had its big debut at Downtown Fort Myers’ ArtFest. As a sponsor for the event, we welcomed the more than 80,000 visitors to our tent where we introduced downtown’s newest and most exciting high rise community.
What a weekend! Our Sales Team went nonstop on Saturday and Sunday sharing our project with ArtFest attendees. In addition to our sponsor tent, we partnered with Pure Florida to offer interested patrons an opportunity to take a boat ride to our Sales Center and the future site of Prima Luce’s two towers. Nick, our trusty and bearded boat captain, was an intrepid tour guide for guests who wanted to learn more about the property and all it has to offer.
The weather was absolutely perfect. Riding the boat to the property, we approached our developer’s other properties—Beau Rivage, St. Tropez and Riviera—and Prima Luce’s neighbors to the east. Mr. MacFarlane’s dedication to the area and experience building in downtown Fort Myers can’t be underestimated. Prima Luce will be a great addition to the Fort Myers skyline he’s been instrumental in creating.
It was a beneficial and exhausting weekend both preparing for the Sales Center opening and ArtFest, but we couldn’t be more proud to introduce Prima Luce. We welcome you to visit our Sales Center, located at 2631 First Street in the historic River District of Downtown Fort Myers.
Special thank you to the folks at ArtFest for their hard work executing an amazing event, and to Pure Florida for creating a special experience for our potential residents.